Meeting Summary 7/15/14

This report will be brief; primarily because the vast majority of the meeting was private. According to the agenda, the meeting started at 4:00 PM, and the closed session was to begin around 4:30 PM. Since I was out of town, I had somebody covering for me. They were waiting for the closed sessions to end but gave up at 8:15 PM. I don’t know how long the meeting lasted or whether there was an open session after the closed sessions ended.

The agenda listed two items for closed sessions. One was a property owner’s appeal of an ARB ruling; which was done in closed session. The other was “legal advice” to be taken in executive session. In addition, I understand that the Board heard a presentation from Immortology; the firm jointly hired by the country club and POA to undertake a branding exercise. That presentation and discussion was also done in either a closed or executive session.

The goals of the Immortology project were outlined in January in a joint announcement from the POA and the Country Club. In essence, the purpose was to do consumer (resident) research to come up with a “brand image” to be used by both organizations. The idea was that the Country Club and the POA should be on the same page in terms of marketing the community. The full text of the January 24th announcement is reprinted below.

The July meeting minutes of the Marketing and Realtor Relations Committee noted a reported increase in real estate sales activity and fewer days on market in recent months. The minutes did not mention any update or discussion of that committee’s request for a review of the restriction on cars being parked in driveways.

Other than that, a review of the financials and board papers revealed nothing of significance to report.

 

From the POA Board – January 24, 2014

GOVERNORS CLUB JOINT EFFORT

We are very pleased to announce that the Governors Club Property Owners Association (POA) and Governors Club Country Club (Club) will begin working together in February on a joint effort to determine the most effective manner to communicate about our wonderful community and Club.

We all gain if both organizations are going in the same direction, communicating the same message about the Governors Club Brand. No matter how you look at it, the community’s property values are tied to the success of the Club, and the Club’s membership success is tied to the community. We both share attributes such as the same logo, relative proximity, and the same name. Thus, it is important that both entities work together as it relates to how we communicate about Governors Club (GC) that serves the best interests of both organizations.

Together, we have hired a consulting firm, Immortology, to conduct comprehensive consumer and branding research to determine why people move to GC, what makes our community unique, and what competitive advantages can be leveraged that are principally meaningful to growing property values and club memberships. This project will involve deep consumer research, not consensus of opinions, that will support the eventual development of a branding strategy for Governors Club. Once this project is complete, both organizations can use the information when we communicate with prospective homebuyers, prospective Club members, realtors, and anyone else interested in GC.

A steering committee equally representative of the POA and the Club will be formed working with a team of marketing and branding professionals conducting the research. Periodic updates will be communicated to you, community residents and Club members.  The entire process should take about six months to complete. The findings and recommendations will be shared with you when it is completed.

In summary, we believe working together is a positive step for both the GC POA and GC Country Club. Both organizations have a responsibility to protect, strengthen and support the development of Governors Club. We believe this project strongly supports this endeavor and will lead us forward.